The rooms that are hardest to walk into are usually the ones that matter most.
Small rooms are harder than big ones. Nobody really talks about that. I walked into Forum Coffee Club not knowing almost anyone there, 25 people, morning coffee, nowhere to hide, and felt the specific kind of pressure that a room that size creates. In a big conference you can find your footing gradually. In a small room you have to show up fully, immediately, and mean it. Here's what happened when I did.
Why I scrapped the original onboarding flow (and what I replaced it with)
The first version made total sense on a Figma board. Users hated it. Here's what we learned and why we rebuilt from scratch.The first version made total sense on a Figma board. Users hated it. Here's what we learned and why we rebuilt from scratch.
The thing no one tells you about launching to an audience you've already built
I thought having an existing audience would make launching easier. In some ways it did. In a lot of ways it made it harder. Here's the honest version.